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Blue rectangular box of Dr. Wolff’s Bioniq Biomimetic Toothpaste with “with 20% Hydroxyapatite” text, shown front-facing on a glossy surface against a pale blue background.Blue rectangular box of Dr. Wolff’s Bioniq Biomimetic Toothpaste with “with 20% Hydroxyapatite” text, shown front-facing on a glossy surface against a pale blue background.

Hydroxyapatite for Your Enamel Instead of Wearing It Down

Bioniq biomimetic toothpaste tube and outer box, highlighting “with 20% Hydroxyapatite” and “Net Wt. 4.63 oz (131.3 g)” on a reflective surface.
Bioniq biomimetic toothpaste tube lying on a reflective surface, featuring “with 20% Hydroxyapatite” and “Net Wt. 4.63 oz (131.3 g)” on the front.
Upright Bioniq biomimetic toothpaste tube with “with 20% Hydroxyapatite” and “Net Wt. 4.63 oz (131.3 g)” printed in blue on the front.
Front view of the Bioniq biomimetic toothpaste blue box, showing “with 20% Hydroxyapatite” and “Net Wt. 4.63 oz (131.3 g)” on a reflective surface.
Bioniq biomimetic toothpaste blue box lying on a reflective surface, highlighting “with 20% Hydroxyapatite” and “Net Wt. 4.63 oz (131.3 g)”.
Upright blue Bioniq biomimetic toothpaste box on a reflective surface, showing “with 20% Hydroxyapatite” and “Net Wt. 4.63 oz (131.3 g)”.
Bioniq biomimetic toothpaste tube standing next to its upright blue box, both showing “with 20% Hydroxyapatite” and “Net Wt. 4.63 oz (131.3 g)”.
Bioniq biomimetic toothpaste 2-pack, with two blue boxes, a value-pack carton reading “The toothpaste powered by 20% Hydroxyapatite,” and one tube in front.
Two-pack of Bioniq biomimetic toothpaste with 20% Hydroxyapatite, showing two blue boxes and two matching tubes labeled “Net Wt. 4.63 oz (131.3 g)”.
Two upright Bioniq biomimetic toothpaste tubes side by side, each labeled “with 20% Hydroxyapatite” and “Net Wt. 4.63 oz (131.3 g)”.
Two stacked Bioniq biomimetic toothpaste boxes, showing “with 20% Hydroxyapatite” and “Net Wt. 4.63 oz (131.3 g)” on a white background.

Classic Hydroxyapatite Toothpaste

Toothpaste with 20% Hydroxyapatite for daily oral care

  • With 20% Hydroxyapatite. Bioniq cleans teeth and helps prevent plaque buildup with regular brushing, supporting strong, healthy enamel.
  • Fluoride & SLS Free: Bioniq gently cleans teeth without fluoride or Sodium Lauryl Sulfate
  • Biomimetic Hydroxyapatite: Teeth are made of about 97% hydroxyapatite, the mineral that makes enamel hard and resistant to acids and bacteria. Over time, this mineral wears away and cannot be naturally restored
21 % DiscountOld price: $33.98New price: $26.99200 mL ($13.49 / 100 mL) • excluding taxes, plus shipping

Delivery Options

available

Delivery time: 2-4 business days

Free shipping on orders over $50

Water, Hydroxyapatite, Hydrated Silica, Glycerin, Sorbitol, Flavor, Sodium Myristoyl Sarcosinate, Cellulose Gum, Silica, Tetrapotassium Pyrophosphate, Zinc PCA, Sodium Methyl Coyly Taurate, Sodium Saccharin, Citric Acid, Phenoxyethanol, Propylparaben, Methylparaben, Sodium Benzoate, Benzyl Alcohol, Limonene.

Apply a pea-sized amount to a toothbrush, brush for two minutes, and rinse with water.

Description : Hydroxyapatite Toothpaste for Enamel Care

Bioniq® Classic Hydroxyapatite Toothpaste, containing 20% Hydroxyapatite, builds stronger and healthier enamel. The result with daily use: 

  • Strengthens tooth enamel

  • Teeth feel smoother right away

  • Reduces the buildup of plaque and tartar

Technology: Benefits of the Biomimetic Hydroxyapatite

The mineral hydroxyapatite is the main component of tooth enamel and protects teeth from external stimuli and damage. Over time, this tooth mineral wears down. By using hydroxyapatite, dental health is supported.

  • A graphic depiction of a tooth whose left half appears dull and rough, while the right half appears smooth and shiny, with a blue outline around it.

    Supports tooth enamel

    Micro-fine hydroxyapatite supports tooth and oral health with every brushing. The key ingredient hydroxyapatite forms a layer on teeth that shield them from acidic food and drinks.

    Smoother teeth with daily use.

  • A black-and-white close-up of a tooth under a microscope, with a round seal reading “Scientifically Developed & Tested” and a microscope icon in the foreground.

    Scientifically Tested Formula

    The key ingredient hydroxyapatite has been studied in more than 300 studies. The scientific findings clearly show:

    Hydroxyapatite supports healthy teeth and gums!

Customer Testimonials: What Our Customers Say

  • “Effective & Gentle I have noticed that I do not experience as much sensitivity pain, to cold & hot. I like that it doesn't leave a heavy(menty) taste or after taste in the mouth, just a clean feel. The texture is smooth & does not run. I like the foaming effect as it cleans.“

    Kayos

    Reviewed in the United States on July 6, 2026

  • “Sensitivity relief! I’m a dental hygienist and have tried many toothpaste OTC and prescriptions. This is my favorite by far, it helped my severe sensitivity in days. My teeth are brighter also.“

    Phuong Vo

    Reviewed in the United States on July 28, 2026

  • “Amazing product I just finished my first tube of this toothpaste and it works! I recently had my teeth cleaned and the hygienist couldn't believe what little plague there was. I will be using this from now on!“

    shana

    Reviewed in the United States on July 6, 2026

  • “Best option for sensitive teeth This toothpaste is the best alternative to flouride options if your teeth are sensitive. Mine aren't sensitive at all any longer after using this brand for months.“

    Tuesdy

    Reviewed in the United States on July 4, 2026

  • “So Far, So Good I've had some major enamel issues going on, so I'm cautiously watching for any progress after beginning to use this product. It seems to have halted any further degeneration, though, which is great.“

    Loves Life

    Reviewed in the United States on June 6, 2026

  • “Fresh feeling I absolutely love this toothpaste! It tastes fresh, without the gritty feel other Natural toothpastes have left in my mouth and doesn't have an overwhelming scent. It's a bit expensive, but good value for what was spent and my mouth feels fresh after using it.“

    BJ A.

    Reviewed in the United States on May 13, 2026

  • “Good product I have been using this for about a week and have noticed an improvement with a tooth that was very sensitive. I like the fresh taste of this product and the freshness it leaves in my mouth. Definitely a product I will continue to use“

    Sheri A

    Reviewed in the United States on May 9, 2026

  • “Bioniq Helps to Re-mineralize Enamel After several months, results have been beyond expectations. Bioniq has helped to re-mineralize damaged areas of enamel. So far so Good!!!“

    Paul Davis

    Reviewed in the United States on May 16, 2026

  • “Fluoride toothpaste… Never Again I absolutely love this toothpaste. My teeth are several shades whiter. They are no longer sensitive. Minty fresh taste. Cleanest my teeth have felt from brushing alone.“

    Adam

    Reviewed in the United States on April 26, 2026

  • “Best Best non fluorite toothpaste I’ve used!“

    Yinan Lu

    Reviewed in the United States on May 10, 2026

  • “Best sensitive teeth toothpaste I've ever tried UNBELIEVABLE toothpaste. I have tried them all for my insanely sensitive teeth and from just a few days of using this my sensitivity has decreased significantly. I was having pain from hot, cold, sweet, air, and even brushing my teeth was becoming painful. This toothpaste is so so so so so good.“

    EFV

    Reviewed in the United States on February 6, 2026

FAQ: Frequently Asked Questions About Bioniq Classic Hydroxyapatite Toothpaste

Use the Classic Hydroxyapatite Toothpaste for daily brushing – in the morning and in the evening.

The Classic Hydroxyapatite Toothpaste is suitable for daily use.

Both Bioniq® Classic Hydroxyapatite Toothpaste and Bioniq® Hydroxyapatite Toothpaste Plus Moist Gums contain 20% hydroxyapatite as the key ingredient.

The use of hydroxyapatite in the toothpastes has a positive effect on the health of teeth and gums.

In addition to the key ingredient hydroxyapatite, the Hydroxyapatite Toothpaste Plus Moist Gums also contains two other key ingredients that help the gums: the natural antimicrobial ingredient lactoferrin and the proven ingredient hyaluron. This makes the Hydroxyapatite Toothpaste Plus Moist Gums especially suitable for people who are prone to gum problems.

Other Products

Bioniq biomimetic toothpaste tube and box for gum protection, highlighting “Moist Gums,” “with 20% Hydroxyapatite,” “with Hyaluron and Lactoferrin,” and “Net Wt. 4.58 oz (129.8 g)” on a reflective surface.

Hydroxyapatite Toothpaste Plus Moist Gums

Single Pack

$18.99100 mL ($18.99 / 100 mL) • excluding taxes, plus shipping
Bioniq White Filler whitening toothpaste tube and box on a reflective surface, featuring “with 20% biomimetic white Hydroxyapatite” and “Net Wt. 4.77 oz (135.2 g)”.

White Filler Hydroxyapatite Toothpaste

Single Pack

$19.95100 mL ($19.95 / 100 mL) • excluding taxes, plus shipping